| |
San
Francisco Visitor Industry Statistics
San Francisco hosted 15.8 million visitors in 2006, including
hotel guests, those staying with friends and relatives, those
staying in accommodations outside the City but whose primary
destination was San Francisco, and regional visitors driving
in for the day. These visitors spent $7.8 billion in local
businesses.
This massive injection of visitor dollars directly supports local hotels, restaurants,
shops, attractions, and cultural institutions. It also indirectly bolsters practically
every segment of The City's economy and has a broad positive influence on government
finances - some $473 million in tax and fee revenue flowed into the City and
County of San Francisco in 2006. |
Latest Visitor Data:
Overseas Visitor Reports:
The following reports are based on information collected by the U.S. Department of Commerce, Office of Travel Tourism Industries.
This information is available to SFCVB members only and login is required for access. If you're not a member, find out how you can become one here.
- Forecast of International Visitors to the United States, 2007 - 2010
- Quarterly Arrivals by Selected Countries (runs approximately 90 days behind real time)
- 2006 Estimates of Overseas Visitors
- 2005 Estimates of Overseas Visitors
- 2004 Estimates of Overseas Visitors
If you do not know your Company ID and PIN, please contact David Newberry, Membership Development Coordinator, at 415-227-2611, or send an e-mail to dnewberry@sfcvb.org.
San Francisco Hotel Industry Facts:
- Hotels rooms in San Francisco (city/county limits): 33,372 (as of March 2008).
- According to PKF Consulting there are 215 Hotels in San Francisco.
- Approximately 20,000 of these rooms are within walking distance of
the Moscone Center.
- Hotel Tax Rate: 14%.
- Hotel Tax Fund: In fiscal year 2007/08, the transient occupancy tax ("hotel tax") is expected to generate $210 million for the City & County of San Francisco. This revenue funds services from schools to police, the arts
and affordable housing. Additional information about the hotel tax is
available
here.
- New Hotels: Click
here to download the most recent list of hotel projects in the development
pipeline. Note that development projects and timelines change frequently.
Click
here for information about recent hotel upgrades, flag changes,
etc.
San Francisco Hotel Guest Profile:
Overnight hotel guests account for more than two of every three dollars
spent locally by out-of-town visitors despite representing
only one-third of all visitors to the City. (The balance stayed
either in private homes with friends or relatives, stayed in
hotels outside the City though San Francisco was their primary
destination, or were day visitors from nearby areas.)
The profile below shows important characteristics of San Francisco's hotel
guests. |
| |
|
|
Average annual household income: |
$93,900 |
| Average spending in SF (per-person, per-day): |
$244.33 |
| First-time San Francisco visitors: |
17.5% |
| Traveling with children: |
8.7% |
| Gender: |
Male = 53.5%
Female = 46.5% |
| Average age: |
46 years old |
| Average nights in SF hotels: |
3.6 nights |
| Average total length of current trip: |
4.6 nights |
| People per room: |
1.77 |
| Used Internet in planning trip: |
53.9% |
| Rental car in San Francisco: |
25.8% |
| Arrived by air: |
80.2% |
| Top five feeder markets of hotel guests (by Designated Market Areas (DMAs)) |
Los Angeles 12.7%
San Francisco-Oakland-San Jose 7.7%
Sacramento-Stockton-Modesto 7%
New York City 5.7%
Washington, DC 3.5% |
|
Primary reason for visit (% of all hotel guests): |
39.7% Leisure
35.3% Convention
22.1% Transient business
2.9% Other |
Source: Hotel Guest Survey Report (2004), published by the SFCVB Education & Research Foundation in March 2005.
Useful Links:
Research questions? Please e-mail research@sanfrancisco.travel.
|
