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Download Logos and SFCVB Brand Guidelines
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San
Francisco Convention & Visitors Bureau Logo
The San Francisco Convention & Visitors Bureau logo consists
of a logotype and Golden Gate Bridge logomark. The logo has been created
in both vertical and horizontal configurations for use in a variety of situations.
The logotype should never appear without the logomark. Logos are available
for use in color and black and white, with and without the URL Logotype. |
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Vertical Logo
The vertical logo is the preferred configuration
and should be used whenever possible. When using the logo in coordination with
the URL it is important to maintain the correct proportional relationships.
Downloadable Files
Color Vertical Logo - no URL
Black and White Vertical Logo - no URL
Color Vertical Logo - with URL
Download Instructions
Please click on each link to download these files. All files are zipped and require software such as
WinZip or StuffIt to decompress. High resolution files are in Illustrator EPS format; low resolution in JPEG format. |
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Horizontal Logo
The horizontal logo configuration should
be used when vertical space is limited and
when using the vertical logo produces an
unbalanced layout in cases with limited
control over accompanying page
elements.
Downloadable Files
Color Horizontal Logo - no URL
Black and White Horizontal Logo - no URL
Color Horizontal Logo - with URL
Download Instructions
Please click on each link to download these files. All files are zipped and require software such as
WinZip or StuffIt to decompress. High resolution files are in Illustrator EPS format; low resolution in JPEG format. |
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Clearspace
Maintaining an area around the logo,
known as clearspace, will ensure the
logo stands out from the other elements
such as text, photography and other
logos. Determine the clearspace by
measuring the height of the letter O and
then applying this distance to all sides of
the logo. Height of O = X. |
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Minimum Size
The minimum size for the Vertical logo
is 1” wide, and 1.5” wide for the
Horizontal logo. |
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Improper Usage
Never alter or re-create any part of the
logo by changing its proportions, shape
or color. The logo should never be
enclosed inside a shape.
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